“Having a basic understanding of the psychology of colors is vital to designing an effective logo and brand” says Karri Cole, Senior Designer of Faith Branding.
Here is quick guide that will help you in choosing the best color for your organization.
Choosing colors for your organization shouldn’t be about your favorite color, but rather what you want your logo to say about your church, ministry or organization.
People are very responsive to visual stimuli, and colors are one of the major defining factors in that response. On a conscious and subconscious level, colors convey meaning. In design, we use color psychology to bring resonance to our designs – the most important place to instill this process is in the field of logo design.
Although it’s difficult to determine exactly how a certain color will impact your brand, it is possible to make some broad sweeps to help you narrow all of your options.
WHAT DIFFERENT COLORS MEAN
- Red implies passion, energy, danger or aggression; warmth and heat. Choosing red for your logo can make it feel more dynamic.
- Orange is often seen as the color of innovation and modern thinking. It also carries connotations of youth, fun, affordability and approachability.
- Yellow requires cautious use as it has some negative connotations including its signifying of cowardice and its use in warning signs. However it is sunny, warm and friendly.
- Green is commonly used when a company wishes to emphasize their natural and ethical credentials, especially with such products as organic and vegetarian foods. Other meanings ascribed to it include growth and freshness, and it’s popular with financial products too.
- Blue is one of the most widely used colors in corporate logos. It implies professionalism, serious mindedness, integrity, sincerity and calm. Blue is also associated with authority and success, and for this reason is popular with both financial institutions and government bodies.
- Purple speaks to us of royalty and luxury. It has long been associated with the church, implying wisdom and dignity, and throughout history it has been the color of wealth and riches.
- Black is a color with a split personality. On the one hand it implies power and sophistication, but on the other hand it is associated with villainy and death. More mundanely, most logos will need a black and white version for use in media in which color is not available.
- White is generally associated with purity, cleanliness, simplicity and naiveté. In practical terms, a white logo will always need to stand in a colored field to make it show up on a white background. Many companies will choose to have a colored version and a white version of their logos.
- Brown has masculine connotations and is often used for products associated with rural life and the outdoors.
- Pink can be fun and flirty, but its feminine associations means it is often avoided for products not specifically targeted at women.
These associations are not rigid rules, but they’re worth keeping in mind as you make your color choices. Faith Branding design professionals will help you make the right decision as you take a step towards creating your impactful brand experience. Click here to receive a free consultation for your branding project.